All Flandria vegetables come from family businesses. This allows the farmer to feel personally involved in his own product. Furthermore, he is professionally supported by scientists and product developers. We are constantly working to improve the taste and shelf life of our products. The keywords in the cultivation of Flandria products are: respect for the environment and hygiene. When it comes to greenhouse vegetables such as tomatoes and cucumbers, bumblebees are used for fertilisation. It goes without saying that people who work here use appropriate cultivation practices and use natural enemies of pests. The use of chemical agents could also kill the hardworking bees. And that’s obviously not our intention! Even our field vegetables are put in the ecological balance. The fertilisation was based on soil analysis and advice. Crop protection is applied in exceptional cases. In addition, each farmer must adhere to very strict rules in terms of quality and size. The markings on the box can be used to trace the package back to its origin.
Auctioning: a dynamic selling system
Thanks to the ultramodern sales facility and the smooth operation of the auction house, delivery of produce by the grower, quality inspection, sales and loading take place with utmost speed and efficiency. The auction clock offers the best deal for all players in the market.
The demand in the fruit and vegetable sector for large batches of produce of the same quality and grading is particularly high. Belgian auction houses introduced simultaneous auctions years ago in response to this factor and the whole country is now using this system. In this way produce can be sourced in the auction room as well as through the in-house buying system.
Belgian vegetable auction houses have been collaborating since 1999 under the LAVA umbrella. This organisation is the meeting point for the trade in the areas of quality, administration, sales and marketing. The starting point for LAVA is the concern that all buyers should be guaranteed honest access to the product.